Food & Drink
A G7 Summit experience where participants can feel like a G7 leader and experience a scenic excursion to the Ise-Shima National Park where they can enjoy the culture and traditional performing arts of ama divers.
Shima City is one of only four locations in Japan to have hosted a G7 summit, and this year the city hosted the G7 Transport Ministers' Meeting in Ise-Shima. The city is known for its beautiful natural environment and was the reason it was selected to host the previous event. The entire city is designated as Ise-Shima National Park, and it is known throughout Japan as a place where nature and people coexist in beautiful harmony. Shima is known as a miketsukuni, one of three regions that have made offerings of regional foods to the Imperial family and the Imperial Court since ancient times. The region is deeply rooted in various traditional food cultures, including that of ama diversregion. The special G7 summit experience makes the most of these valuable resources unique to Shima, including: a dinner menu inspired by the summit at the facility where the summit was held; a tour of the memorial museum exhibiting the round tables and chairs used at the summit; and a guided tour of the observation deck overlooking Kashikojima, where the summit was held. The program will also offer a scenic excursion that includes an exquisite lunch prepared by working ama divers in a special zone of the national park, where visitors can try out ingredients local to Shima. There will also be a special performance of a traditional puppet show, designated as a National Important Intangible Folk Cultural Property.
A wellness tourism program with medical cuisines and hot springs in the ancient Tamatsukuri Onsen, including a special agate excavation and magatama crafting experience to appreciate the jewels that were presented to the imperial court
A history expert and a stratigraphy expert will lead participants on a trek around the Tamatsukuri Onsen area, guiding them through the birthplace of the magatama jewel culture that has developed since the Yayoi period. This program will include the following special experiences:
(1) Special public opening of the mining sites at Mt. Kasenzan, where agate was excavated. Here, participants can experience the excavation of red agate from the 200 mining sites and a private agate workshop. Agate was the mineral used to make magatama, which was presented to the imperial family at places like Izumo Taisha Grand Shrine.
(2) Private use of the large public bath and convention hall at Tamatsukuri Onsen Yuyu, which is also the information hub about Tamatsukuri Onsen. Participants will receive spa care from inside and out with beautifying hot springs and medicinal cuisine, as well as enjoy a semi-exclusive performance of Izumo Kagura with other foreign guests, but not open to the the public.
(3) At inns in the Tamatsukuri Onsen area: Meals using various pieces of Fujina-yaki pottery, which was loved all over the world in the Meiji and Taisho periods; local cuisine using chopsticks from the birthplace of Japanese chopstick culture; and a chance to paint pottery at a local studio.
First time in Japan? Try extreme cold at minus 20 degrees Celsius! Experience Lake Toro on ice as Kushiro Wetland's largest lake completely freezes over. AT-style premium glamping experience! National Park creates new tourism by using the lake at night
A rare, day-use glamping experience on a frozen lake with abundant natural beauty in a National Park and Ramsar Convention site. This new activity, which can only be experienced on the completely frozen lake during the extreme cold of winter, will make its worldwide debut on Lake Toro.
The site is located in a special National Park zone. Participants will enjoy food that makes use of local ingredients from the town of Shibecha, one of Japan’s leading dairy towns, while also incorporating Ainu culture.
Special attention will also be paid to the glamping facilities, creating a unique evening spent in the tranquility of this magnificent natural setting, gazing at a bonfire atop a completely frozen lake.
*Please note that the steam locomotive ride is not included in the tour.
Experience the saltwork town of Takehara, known as "Aki's Little Kyoto," through culinary culture and art created by emerging artists' partition painting (shohekiga) titled "Space of Hospitality"
Located in south-central Hiroshima Prefecture and facing the Seto Inland Sea, Takehara is known as “the little Kyoto of Aki.” Takehara Townscape Conservation Area, which is a group of historical buildings from various time periods ranging from the 1600s through to the 1900s, has been designated a Japanese Heritage Site, and visitors can enjoy quality time in the picturesque scenery. Takehara is also a place where sake brewing and salt production have historically thrived thanks to Hiroshima's "soft-water brewing technique". Even today, sake and mineral-rich, flavorful Japanese salt are made by taking advantage of Hiroshima’s natural goods.
In this tour, participants will experience the historical landscape and culinary culture of the area in an artistic "Space of Hospitality" created through the use of painted partitions called shohekiga, in a unique Japanese architectural style. Three emerging artists selected from the public were invited to stay and work on shohekiga that adorn the "Space of Hospitality." This is an attempt to breathe new life into historical architecture through "learning from the past." During the first half of the tour, participants will have the opportunity to interact with the artists who are working on the shohekiga paintings, and during the second half of the tour, they will have the opportunity to experience the space created by the newly completed paintings. Participants can also enjoy cultural experiences such as making sake cups and small plates called teshiozara using SETOUCHI Blue, as well as experience the sake brewing process. (Please note that some experiences are only available on select dates.) The hotel was renovated from a historical building and is sure to make guests feel like a wealthy hamadanna merchant who made his fortune in Takehara and built up the town. During their stay, guests will enjoy sake paired with a custom, healthy full course meal that uses Takehara's Japanese salt in all dishes, as well as "gyohan" (fish rice), which is a traditional local dish
The Oni of Kyoto & Kyo Textiles Suribitta: Immersive Cycling Tour of Kyoto's History, Culture, and Traditional Crafts
Japanese culture has been nurtured through its relationship with nature. In this cycling tour,
participants will experience the connection between culture and nature by cycling through and along Kyoto's mountains, forests, rivers, and ocean.
This will also enable them to deepen their understanding of Japanese culture. Sightseeing spots and guided content are set up to deepen understanding of the culture and history of Japanese oni
so that visitors can gain a deeper general appreciation and understanding of Japanese spiritual beings (Japanese gods, oni demons, ghosts, etc.).
They also will have a chance to learn about the duality (good and evil) of these beings, including oni,
as well as the unique form of nature worship that serves as a core part of Japanese culture. One of the highlights of the tour route is the Japanese scenery of lush green mountainous areas, coastal areas with beautiful views of the sea, temples and shrines, and
Participants can also experience Suribitta, which is a traditional technique used in Kyo textiles
that originated and was nurtured in the climate and culture of Japan. Using stencils featuring oni demons specially designed for this tour,
participants can create furoshiki wrapping cloths, tapestries, and other items.
This tour mainly uses electric bikes, making it relatively easy for those who are not used to cycling.
A support vehicle will accompany the participants so that they can enjoy the ride with peace of mind.
Tasting sake made using local Oji yeast and trying premium fermented at the national important cultural property “Former National Institute of Brewing, No. 1 Factory,” a mecca for Japanese sake brewing technology
A part of the "All 23 Wards Project" featuring the Former National Institute of Brewing, Oji Asukayama yeast, and the only Japanese sake brewery in the 23 Wards of Tokyo!
Opening the national facilities owned by the Agency of Culture for international tourists for the first time and serving fermented foods!
This site, a national important cultural property, was built in 1904 in the Oji area of Tokyo. Not only can visitors tour the facility, they also can listen to commentary by the head brewer and enjoy a special sake and food tasting. This is the first trial run of opening the facility for international tourists. The Japanese sake used for the tasting use yeast isolated from plants in Oji Asukayama Park, which nears its 150-year anniversary after being made a city park in 1873. This is a special sake brewed by the head brewer of the Tokyo Port Brewery, the only sake brewery in the 23 Wards of Tokyo. Premium fermented foods centered around the theme of “fermentation” are provided at restaurants, with dishes themed on “modernization” during the Meiji period, when the former institute was completed. There are also courses related to fermentation, such as tea ceremony and food pairings. This tour allows overseas visitors to enjoy Japanese sake breweries and fermentation. It is a special opportunity as the number of openings are limited.
Yamaga City is located in Kumamoto Prefecture and is known for many things, such as Yachiyoza Theater, a National Important Cultural Property and the city's greatest tourist resource. In recent times, Yamaga's craft liquor, including sake, wine, and whiskey, has started to gain in popularity. The production of these liquors utilizes high-quality deep groundwater from the pristine natural environments of the Mt. Kunimi and Kikuchi River Systems.
Yamaga Distillery, a distillery of domestic whiskey popular around the world, was established in 2021, joining the list of other liquor manufacturers in the city such as Kikuka Winery, which has won gold medals at international wine competitions every year, and Chiyonosono Sake Brewery, a sake brewery with a long history and tradition established in 1896.
Participants will be able to tour these craft liquor production sites, where they will be provided with paired food dishes developed to complement each craft liquor, making for a special experience that is not simply a tasting, but a tasting featuring local cuisine.
In addition, Yachiyoza Theater, the biggest attraction in the area, will be reserved for use after it closes for the day. Participants will be able to watch performances including a traditional regional performance, known as Yamaga Lantern Dance, while enjoying local cuisine made specifically for this event.
A new way to enjoy Hiroshima ~Special exhibition at the Peace Memorial Museum, extended hours at night, tour of the trees that survived the bombing, a night-time performance of the Hiroshima Piano, and a Christmas market~ Message of peace from Hiroshima
This new tourism program expresses the spirit of peace and restoration in Hiroshima.
Please enjoy a special night in Hiroshima, to be held this winter only.
The Hiroshima Peace Memorial Museum aims to pass on the truth of the bombing and the message of peace to the next generation. Messages from former US President Barack Obama and the Roman Catholic Pope are displayed along with the guest books from G7 leaders who visited the site in May 2023 during the G7 Hiroshima Summit. The normal hours are extended by one hour for visitors to view the exhibits at their leisure while avoiding the crowds.
For visitors who like to walk, we recommend the tour of the trees that survived the bombing (requires advance reservation). The tour revolves around the approximately 160 trees located within two kilometers of the epicenter of the bombing that eventually bloomed again. An expert guide and interpreter will guide you through these trees and the signs of the restoration of Hiroshima. At the end of the course lies the Hiroshima Peace Memorial Museum, Christmas Market, and Rest House.
On November 3 at the Rest House among the A-bombed buildings of the Hiroshima Peace Memorial Park, a nighttime event will be performed on the Hiroshima Piano, called Akiko’s Piano, where internationally renowned pianist Argerich once played. You can enjoy music that evokes peace in this relaxing atmosphere.
The Hiroshima Christmas market, which opens in December, is the first authentic Christmas event in Hiroshima. Please enjoy the Christmas lights and winter cuisine particular to Hiroshima.
We hope that through these experiences visitors can learn, feel, and think about peace.
Change your view of life by learning about the restoration of people and the land in San’in, the origin of Japan ~Invitation to regeneration and health tourism~
San’in is the land where Japan began. Take another look at yourself and discover a new future by understanding the spirit of Japan, born in this land, and conversing with nature through the water, forest, and air that connects the sacred mountain and sea. In this new form of tourism that focuses on regeneration, health, and spirituality, have an experience that can change yourself and way of living while learning deeply about the nature and culture of this land.
1. Health tourism for “purification” and “healing” in the land of the purification of the six roots of perception and the healing of the six senses
- Experience Shugendo, a Japanese mountain asceticism that incorporates Shinto and Buddhist concepts, near the National Treasure Nageiredo Temple with monks and the world-class Misasa hot springs, which contain radon.
2. Spiritual tourism that adjusts mind and body in Japan’s oldest sacred mountain
- Visit the Daisen Japanese beech forests and Ogamiyama Shrine with an expert guide, and experience the connection between the water, forests, land, and living things.
3. Geotourism in the San’in Kaigan Geopark, where an eternity has been carved
- Learn about the formation of Japan's diverse and rich landscape, from the formation of the Japan Sea to the landscape as it is today.
4. Experience healing by interacting with the heart of “the beauty in functionality” in rural crafts and local industries
- Experience the beauty of handmade items that can only be felt in the land where the traditional, rural craft began, and learn about new efforts in the rural art movement.
5. Serving top-level ingredients
- Top-level ingredients from Tottori, born from rich and ancient waters (natural water, vegetables, natural fungi, Tottori wagyu, Matsuba crab, etc.), are served for diners' satisfaction.
Adventure Tour and Foodie & Cultural Tour: Enjoy Kagoshima's active volcano Sakurajima and Kinko Bay
The city of Kagoshima is located on the southern tip of Japan and is home to the active volcano Sakurajima. 4 kilometers away from Sakurajima is an urban area with a population of about 600,000 people. Kagoshima is rare in that a nearby active volcano and city coexist in harmony. Visitors can not only enjoy Sakurajima's majestic presence from afar, but can also get up close and appreciate the bounties of the active volcano, including natural hot springs and unique agricultural products.
Enjoy five different tours that each provide a profound experience of the active volcano Sakurajima and Kinko Bay.
・Experience the nature and lifestyle of Sakurajima, a volcano with the highest level of activity in Japan. Visit the crater of Sakurajima on an E-bike trip that is only possible with a guide
・Kayaking & Trekking Tour: Kayak along the coast of the active volcano Sakurajima and explore a canyon that can only be accessed from the sea
・Explosion x Explosion! Photography tour with the active volcano Sakurajima in the background
・Kagoshima "Spirits" Bar Hopping
・In to Ohara Matsuri Festival! DANCE DANCE DANCE with Locals