A special program to experience the traditional culture and festivals that have been nurtured over history on the Noto Peninsula, which is surrounded by mountains and the sea

Experience the Shinto rituals, performing arts, and culture that have been carefully preserved in Noto, where unique customs and traditions remain in the midst of rich nature

Experience a Shinto ritual and “Naorai” at the prestigious Keta-taisha Shrine, which has a history of 1,200 years and is counted as one of Japan's top four shrines. Naorai is an event where people eat the offerings to the gods after a Shinto ritual, which symbolizes the gods and people becoming one by eating together, and involves enjoying Japanese food culture and Noto’s natural features in a beautiful setting.
Noto has many unique festivals and folk events that have been passed down through generations. Experience a Noto festival at the Wakura Onsen Omatsuri Hall, where cuisine made from Noto produce and prepared by Kagaya, one of Japan's leading ryokan, is enjoyed while local residents provide a special performance in front of festival floats.
Experience a matcha tea ceremony at Seirin-ji Temple, which stands on a hill overlooking Wakura Onsen.
An exceptional program has been planned, and it includes a specially guided tour of works from the Oku-Noto Triennale held in Suzu City, at the tip of the Noto Peninsula, a tour to view Wajima-nuri lacquerware, one of Japan's major traditional crafts, guided by one of the artisans, and purchasing food at the Wajima morning market with a one-star Michelin chef, followed by an exquisite lunch at the restaurant.