Celebrating 100 years since its inception, Japanese whiskey is gaining popularity and attention in Europe and the United States. "Yamazakura" is a blended malt whiskey distilled at the Asaka Distillery in Koriyama City, which produces the oldest local whiskey in Tohoku. Yamazakura won the world's best blended malt award at the 2022 World Whiskey Award (WWA) International Whiskey Competition. Alcohol is said to be cultivated by the climate, and this whiskey is the result of the fusion of three elements: limpid water of Asaka Sosui flowing from Lake Inawanashiro, which served as the foundation of the development of Koriyama and was mentioned in the Japanese Heritage "Ippon no Suiro"; the cold wind from Bandai, or the climate with large contrasts in temperature; and the ambition of Sasanokawa Shuzo that started brewing sake 300 years ago in the Edo period (1603–1867). Yamazakura whiskey is produced in the unique climate of the Asaka Plains. We hope that participants will also enjoy our hand-filled whiskey, which they can blend themselves from several different types of raw whiskey and pour into a bottle. We offer a distillery tourism that incorporates the local history and culture for those seeking authenticity. This is an experience-based tour in which participants will enjoy sampling renowned whiskey cultivated by the climate of Koriyama, along with dishes prepared by local chefs at hot spring ryokan inns and outdoor restaurants.
Program to reintroduce the local charm and increase winter inbound tourist spending at the Zao Ski Resort, centered on the Hojusan Risshaku-ji Temple (Yamadera)
Until now, while it was possible to enter the grounds of Yamadera during winter, the Konpon Chudo was not open for viewing.
However, for the first time, a winter viewing and light-up event was approved to allow for a special experience in the winter that until now was not possible.
Walk the snow-covered grounds that look like they came straight from an ink painting and take in the beautiful winter view from the Godaido.
In the Konpon Chudo, you can view the “Eternal Light of Buddhism” that has been lit for 1,200 years, as well as a collection of Buddhist statues. You can also listen to a special Buddhist sermon related to Yamadera by the head monk, experience meditation, and feel the spirituality of the temple.
In addition to this, you can enjoy a lunch featuring local cuisine, sake tastings, and a lit-up Godaido. Unlike Yamadera in winter of the past, you can enjoy new experiences to your heart’s content.
Inbound visitors only! VIP order-made guided tour project ~ A collaboration with VIRTUOSO to provide high-value-added benefits for wealthy FIT travelers, which are in short supply in Japan ~
(1) First time to create inbound products for a certain theme park in Chiba Prefecture.
- Created the first-ever tour where inbound visitors are accompanied around the park by a guide.
Special, in-depth experiences will be provided at the various attractions by utilizing points and timing known only to those in the know
- Conduct the first familiarization tour of the park aimed at inbound visitors.
(2) Experience old culture such as historical relics and buildings with "Samurai" as the hook
- Conduct an experience wearing Japanese armor (which became a talking point in the MLB this year) in Otaki Town, Chiba Prefecture, and a tour experience of a swordsmith shop in Narita, which can only be arranged by a long-established ryokan inn.
(3) Japanese food has been registered as a World Heritage! “Raw food,” a part of Japanese dietary habits that particularly surprises inbound visitors
An official tour of the Toyosu Market brokers, which has not been available until now, and a visit to a sake brewery with a professional sake and food guide. The contents of the tour include eating ramen, the meal of the common people, a visit to a sake brewery, where AI analyzes visitors’ tastes and selects sake for them, and observing a tuna auction followed by a Japanese meal at a Michelin starred sushi restaurant.
(4) Pop culture such as "anime" that represents modern Japan
A tour of the sights and attractions that are difficult to visit alone, led by a professional guide. Pokémon-related Locations: A stay in the Matsushima area, a Tohoku location that is more popular among inbound travelers than Sendai, and an introduction to Pokémon-related locations. The contents of the tour will be irresistible for anime lovers.
(5) Order-made contents specifically for customers in line with their needs
Zao’s Okama Crater Lake is usually closed to the general public and is inaccessible during the winter season. This tour consists of a helicopter cruise tour of Mount Zao with views of Okama Crater Lake and the famed “ice monsters” of Mount Zao, one of Japan’s top three spots for this phenomenon of ice-covered trees. Okama Crater Lake and the “ice monsters” of Mount Zao seen from the sky offer exclusive, truly spectacular views. The flight time is approximately 20 minutes. This plan includes a shuttle service to and from the takeoff and landing sites. Additionally, those taking part in this tour may also experience snow glamping upon request. (There is an extra charge for glamping.)
This event will bring together various attractions in Yuzawa including the Yuzawa Inukko Dog Festival, a snow festival with a history of 400 years. Other attractions include the Shigakko Festival, giant icicle displays in the Oyasukyo Gorge, and lanterns featuring bijin-ga (a form of ukiyo-e painting) with a history of approximately 300 years. In addition, snow sculpture projection mapping done by an overseas videographer, fireworks dancing in the snowy night sky, Yuzawa cuisine, and traditional crafts will also be available to be enjoyed by all.
A program to create an experiential tour of daily life and the challenges of revitalization along the Fukushima coast through exchange with local residents
Content provision and the reception of visitors is mainly performed by residents living in the area around the Fukushima Daiichi Nuclear Power Station, and all of the resources used (facilities such as old houses, tour guides, residents who can be interacted with, gourmet experiences, etc.) are based around the experience of the nuclear disaster and trying to rebuild through trial and error. This provides an experience of the conditions and local life at the time of the incident and explains the challenges that regional revitalization pose for the future, which cannot be learned from the news, thereby providing new value to visitors.
Experience the charm of contemporary art works unique to this tour, located in the midst of the nature of the Oshika Peninsula, which has recovered from the unprecedented earthquake. Experiences include being part of JR's global art project “Inside Out” and admiring Kohei Nawa's sculpture “White Deer (Oshika)” while being guided by the music of Takeshi Kobayashi's installation work. A special lunch featuring the rich produce of Sanriku and prepared by a highly skilled chef is included. A taxi with a professional guide will lead the laidback tour.
Japan Fruits, a duty-free shop (Note 1) selling fresh, high-value Japanese fruits and cut fruit that can be eaten on the spot, will open in the special security-restricted area (the food and shopping area after passing through customs) of Terminal 3 of Tokyo International Airport for a limited time from early October 2023 until the end of January 2024.
Visitors can experience the full appeal of fruits, which can only be gained by visiting the store, including comparing the flavors of different fruits in season. Grapes and mandarin oranges are sold in October and November, mandarin oranges and strawberries in November and December, and strawberries in January; melons and apples are sold from October to the end of January. Please buy some as a souvenir for that special someone (Note 1). In addition, the store will also display information about tourist farms with fresh fruit harvesting experiences and other tourist attractions in the surrounding areas.
Please enjoy the delicious charm of Japan Fruits while reminiscing on your happy memories of Japan before getting on the plane.
(Note 1: Due to plant quarantine regulations, there are a limited number of countries and regions where Japanese fruits can be taken.)
This special viewing ticket includes: a pitch viewing tour where you can feel the passion of the supporters and view the players warming up in a behind-the-scenes look at the stadium that you usually cannot see; a kick-in ceremony in a stadium where over 10,000 spectators gather; and premium hospitality centered on local cuisine and drinks. This ticket permits holders to choose a special room or a seat on the top level in the main stands to watch the match.
Available during the Aomori Nebuta Festival
Participants will be able to go beyond just watching the Aomori Nebuta Festival. They will change into the costumes worn by the haneto (Nebuta Festival dancers) and participate in the festivities themselves. They will first learn about the history and background of the Aomori Nebuta Festival and undergo a viewing of the structure of the nebuta floats at the Nebuta Museum Wa Rasse. They will then head to the Nebuta Hut, which houses the 23 large-scale nebuta floats that will be a part of the procession that year. Along the way, they will stop by the Aomori Prefecture Tourist Center (ASPAM), taking a break in the 3D Theater and Observation Deck. After visiting the Nebuta Hut, participants will be taken to a designated space where they will change into the haneto costumes and learn the dance of the festival. Once the Nebuta Festival begins, they will participate as haneto dancers, experiencing the Aomori Nebuta Festival right alongside the locals.
Events outside the period of the Aomori Nebuta Festival
Outside the period of the annual Aomori Nebuta Festival, participants will be able to take part in private musical accompaniment and haneto workshops at Nebuta Museum Wa Rasse, attend a talk show by a nebuta master (with complimentary local Japanese sake and fresh ingredients from Aomori Prefecture), and take part in a workshop led by a nebuta master to create a miniature nebuta float.