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Premium soccer viewing experience and special tours in Tosu City, Saga Prefecture
Three packages will allow visitors to experience all the charms of Saga Prefecture, centered on a premium experience watching an official soccer match of the Sagan Tosu club, based in the city of Tosu in Saga Prefecture.
(1) Saga Prefecture Tour x Sagan Tosu Official Game Viewing Ticket
In addition to the unique Sagan Tosu game-watching experience, enjoy the best of Saga with a combination of content unique to Saga, such as Tosu Premium Outlets, activities in Yobuko, the Saga International Balloon Fiesta, and a special glamping experience.
(2) Sagan Tosu hospitality seats
A hospitality experience package for official Sagan Tosu games. Enjoy a premium game-watching experience not available anywhere else, including an exclusive lounge where visitors can enjoy food and beverages made with local produce from Saga Prefecture, activities such as an on-pitch walk after the game, and original merchandise souvenirs.
(3) Ticket sales with souvenirs
Certain tickets will be accompanied by specialty products from Saga Prefecture. Tickets not including souvenirs are also available. -
MEGURU Project 2023, a project to create premium events commemorating the 170th anniversary of Commodore Perry's arrival in Japan and the end of the Tokugawa Shogunate
Located in Uraga in the city of Yokosuka, the Uraga Dock is one of only five remaining brick dry docks in the world, and the only one in Japan. Held at a precious heritage site not usually open to the public, this special event will allow visitors to experience the end of the Tokugawa Shogunate in the late 1860s.
The city of Yokosuka has a proud history of contributing to the opening of Japan to the outside world and to Japan’s modernization. This event takes visitors back in time to the end of the shogunate and the opening of Japan, with a spectacular show unveiling a story full of the passionate undertones of the shogunate's end, complete with costumes that give a sense of the atmosphere at the time.
With the opening of Japan to the West, Yokosuka was among the first places to be introduced to Western culture. It became the birthplace of jazz in Japan, and a unique live jazz event will be held there to honor that history. After the opening of Japan to the West, cutting-edge technologies of the time, such as civil engineering, construction, and communication technologies, were introduced via Yokosuka. The city has since been home to many research institutes and state-of-the-art Japanese technologies. This program includes exclusive tourism content combining modern advanced technology such as drones with the end of the shogunate. -
Toyako Onsen Winter Fireworks Value-added Program
During the Lunar New Year period, when demand for inbound tourism increases, as our first initiative we will add value to highly special experience-based content at Lake Toya in Shikotsu-Toya National Park, which is almost like a living volcano museum.
Built around the idea of Japanese fireworks, which are known to be delicate and highly artistic, local efforts to spur tourism will include: (1) A "making replica fireworks" workshop taught by fireworks experts; (2) "Fireworks production facility tour & launch site tour" led by fireworks expert guides; (3) "Special fireworks viewing space & fireworks lighting ceremony experience" in an area generally off-limits to the public; (4) setting-up of a dedicated food section; (5) a "town-walking rally"; and more. Visitors are encouraged to take advantage of this opportunity to enjoy precious experiences that are rarely available. -
Japan's largest snowboarding event in the Tohoku region
From December 2023, Hoshino Resorts Alts Bandai and Nekoma Ski Resort in Fukushima Prefecture will come together as one of the biggest slopes in Japan, Hoshino Resort Nekoma Mountain, and will transform into a single huge area through connecting lifts. Not only is this ski resort one of Japan’s largest, but a major snowboarding event will be held there this winter. The Burton Mystery Series in January 2024 will feature events and social gatherings where you can enjoy the slopes with Burton's famous Japanese and international athletes. The FIS Continental Cup BIG AIR in February 2024 will be one of the largest snowboard big air competitions in Japan, with top professionals taking part. In both events, spectators will be able to see world-class techniques up close, and there will also be events and social gatherings where they can ski or snowboard with the athletes. Visit Fukushima to experience this rare opportunity to not only witness the skills of world-class athletes, but also join them on the mountain.
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ALPS OUTDOOR SUMMIT
Rather than a superficial outdoor event aimed at sales only, Japanese and international manufacturers of fantastic gear can exhibit their products and convey their passion for craftsmanship at this event. The event will also feature speakers and talk sessions by leading manufacturers in the outdoor industry, fostering communication among manufacturers as well as between manufacturers and customers, who rarely have any opportunity to meet, thereby stimulating B2B and B2C business in the outdoor industry. By holding this world-class event in Matsumoto, in close proximity to amazing camping and mountaineering opportunities, the organizers are working to encourage both Japanese and international manufacturers to visit Matsumoto every year and create their own branch offices. The goal is to increase the number of outdoor tourists and inbound visitors to Matsumoto and the Northern Japanese Alps.
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Zuigan-ji Temple, National Treasure: Special Autumn Night Visits
Matsushima, one of the three most scenic spots in Japan, has been a sacred place since ancient times. Zuigan-ji Temple, a National Treasure in a rich natural setting, was the family temple of the Date clan of samurai, and was rebuilt in 1609 by Masamune Date, the founder of the Sendai Domain. The majestic temple building, symbolic of the culture of the Momoyama era (1568–1600), is an inspiring sight to behold. A center of both faith and tourism for many years, Zuigan-ji Temple embodies Lord Masamune Date's long-held aspirations for "peace for the land and safety for its people."
This Special Autumn Night Visit is a rare opportunity to visit Zuigan-ji Temple at night to experience the temple as a mystical space of light and sound.
The front garden of the main hall will be illuminated by "dynamic" lighting, expressing the nature, history, and culture of both Matsushima and Zuigan-ji Temple. The temple grounds will be decorated with "still" lighting, creating an ethereal space among the shadows of the trees and the cultural heritage buildings. The lighting is designed to give visitors a sense of history and tradition, while also casting Zuigan-ji Temple in a new light. Visitors are sure to find the temple a place of lifelong memories and a sacred place of prayer. Zuigan-ji Temple awaits your visit. -
Japan's World Cultural Heritage Annual Event
World Cultural Heritage sites account for over half of Japan’s top 20 most popular destinations among overseas visitors. The top events at each World Heritage site will be presented in series format throughout the second half of the year, with special openings and tours to be held at multiple World Heritage sites.
> August: (1) Nara To-kae Festival; (2) Atomic Bomb Dome Floating Lanterns: Messages for Peace Event
> September: (3) Jomon Festival, Northern Tohoku
> October: (4) Nijo Castle events; (5) Miare Festival at Munakata Taisha Shrine
> November: (6) Shirakawa Village Water Discharge Drill; (7) Shurijo Castle Festival
> December: (8) Himeji Castle Illumination
> January: (9) World Cultural Heritage Cherry Blossom Relay
> February: (10) Oto Matsuri Festival, Kamikura Shrine; (11) Mozu Kofun Group events; (12) Iwami Ginzan Silver Mine & Iwami Kagura events (throughout the year).
60 spots will be set up at various World Heritage sites, and stamp rallies previously held for Japanese tourists will be recreated with a focus on inbound tourists.
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Kagura Project
- A fusion of the Japanese traditional culture of Iwami Kagura ritual dance with projection mapping and contemporary dancers. (4 performances over 4 months)
Kagura performances: "Orochi," "Jinrin," "Hachiman," and "Ebisu"
- Kagura: Hamada Iwami Kagura Liaison Committee
- Dancer: Shintaro Hirahara, choreographer for Tokyo 2020 Olympics opening and closing ceremonies
- The shrine grounds and the main shrine pavilion will be illuminated with projection mapping for four months from September to December.
- A Japanese festival will be recreated in the shrine precincts (including stalls, food trucks, rice cake throwing, sake-tasting events by local sake breweries, and more) -
1st Japan Annual International Arts Festival
The Japan International Arts Festival is a new international arts festival to be held on the occasion of the 2025 Japan World Expo. It will be held in Kyoto, the former capital of Japan for a thousand years and a city brimming with history, art, and culture. The Agency for Cultural Affairs has also relocated to the city. The co-creation of art, design, science, technology, and economy will generate creativity all through the city, paving the way to a brighter future toward Japan World Expo in 2025 and beyond: from Japan to the world.
With its main venue as the World Heritage site of Daigo-ji Temple in Kyoto, the idea is to connect with galleries, studios, corporate showrooms, university labs, museums, and more in Kyoto City and Kyoto Prefecture in line with plans put together by the Expo organizers. The first festival will be held from Friday, September 1, to Sunday, October 15, 2023, and is set to recur annually in 2024 and 2025 and even after the Expo in 2026 and 2027.
The Yumeshima Organization to Create New Industry and City will serve as the festival organizer. -
Night View of the Gods
Long ago, in Amanohashidate, Tango Province (in what is now Kyoto Prefecture), people would release boats in Asokai Bay to enjoy the different phases of the moon in elegance. According to legend, Amanohashidate is connected to the undersea Palace of the Dragon King as mysterious fire referred to as “dragon lights” would occasionally rise out of the water and ignite the branches of nearby pine trees. This scenery will be recreated for the first time on September 30 (sixteenth-day-old moon), October 15 (new moon), and October 29 (full moon) with moon- and star-viewing boats that will sail across Asokai Bay and illuminate the pine trees of Amanohashidate. Visitors may enjoy this mystical view from Amanohashidate’s Kasamatsu Park, which will be opened at night for a limited time. There will also be performances of traditional performing arts of the Miyazu region, including tachifuri sword demonstrations, ukidaiko drumming, and Miyazu-odori dancing. Since ancient times, Shinto faith has believed the full moon and the new moon to possess a mysterious power called musuhi that creates and sustain all things in heaven and earth. This is why visiting Motoise Kono Shrine and its inner shrine, Manai Shrine, under the full and new moon, is said to increase the divine power of the gods. We will be recreating this "night view of the gods" with special operating hours and illuminations at both shrines.