Toyako Onsen Winter Fireworks Value-added Program

The program aims to create content using fireworks to bring in more inbound tourism, develop new customers, and drive recovery of travel demand.

 During the Lunar New Year period, when demand for inbound tourism increases, as our first initiative we will add value to highly special experience-based content at Lake Toya in Shikotsu-Toya National Park, which is almost like a living volcano museum.
 Built around the idea of Japanese fireworks, which are known to be delicate and highly artistic, local efforts to spur tourism will include: (1) A "making replica fireworks" workshop taught by fireworks experts; (2) "Fireworks production facility tour & launch site tour" led by fireworks expert guides; (3) "Special fireworks viewing space & fireworks lighting ceremony experience" in an area generally off-limits to the public; (4) setting-up of a dedicated food section; (5) a "town-walking rally"; and more. Visitors are encouraged to take advantage of this opportunity to enjoy precious experiences that are rarely available.


Location Name

Winter fireworks viewing space (Toyako Town), fireworks manufacturing facility (Kita-Hiroshima City), sports snowball fight (Sobetsu Town)

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