Multi-Day Tour by Helicopter for Wealthy Foreign Tourists, Featuring Michelin-Starred Restaurants and Luxury Traditional Japanese Inns/Hotels
The idea behind the tour is that the novelty and special nature of the event will attract this target demographic. TripAdvisor, the leading OTA overseas, offers a variety of tours, but no tours that utilize helicopters to take participants around accommodations and restaurants. Using a helicopter gives this tour a sense of novelty. The tour can also be marketed as a special experience, as it can be tailored to meet the specific preferences and needs of wealthy foreign tourists. For instance, some tourists tend to favor ostentatious, extravagant experiences, the interior of the helicopter could be decorated with gold balloons for such a tour group.
Additionally, ARILA Inc. conducts over 300 helicopter tours a year and would be able to form partnerships with many airports and helicopter operators. This collaboration between ARILA Inc. and Gurunavi—a company with strong ties to the restaurant industry—also allows us to offer dinners for these wealthy foreign tourists at restaurants where they would normally be unable to get a reservation. This event will also appeal to foreign tourists through the inherent attractiveness of the various sightseeing destinations in Kyoto and Kumamoto Prefectures.
Three Great Festivals of Japan: Kanda Festival Mikoshi Carrying/Tsuke Festival Tugging Experience and Authentic Japanese Culture Experience
The Kanda Festival, which dates back to the Edo Period, is considered one of Japan’s Three Great Festivals. During the Edo Period, it was referred to as the Tenka Festival, and, as the only festival that allowed parades through the castle grounds, served as a lively form of entertainment for the common people.
Previously, the program only allowed for the typical observing of the festival. However, special consideration by the various parties involved has allowed it to be upgraded to an experiential tour—one that will allow participants to experience the passion and spirit of the festival for themselves. The program also allows participants to don traditional Japanese dress and take part in traditional cultural activities, such as tea ceremony, traditional dance, enjoying Japanese cuisine, and worship services, making it a special and inspiring experience that would not have been possible in previous years.
Experience life as a castle lord in Odawara, the largest castle town in the Kanto region: A healing gastronomic journey
(1) Castle Lord Plan
A castle lord experience utilizing Odawara Castle and Odawara Castle Park. Samurai retainers will welcome guests as the lords of the castle. There are also plans to offer a ninja experience or ninja demonstration show themed on the Fuma ninja clan associated with Odawara. In addition, for the first time ever, guests will be able to actually stay overnight at Odawara Castle. Guest can either take a leisurely tour of Odawara Castle or enjoy panoramic views of Odawara City from the castle tower. Immerse yourself in the charms of Odawara Castle as its feudal lord.
(2) Retreat Plan
Enoura Observatory has been planned, prepared, and executed over the course of many years by contemporary artist Hiroshi Sugimoto, who conceived the idea of a museum that doubles as an observatory amid the tangerine fields of Enoura. Guests are invited to experience Zen meditation and enjoy a performance of ancient Japanese court music in this breathtaking venue, spending some time in this truly special space to relax and inwardly reflect. Naturally, guests can also enjoy Sugimoto's own works and art collection in this privately rented space. Accommodations are also available at the Enoura Rimon Retreat, a retreat resort nestled high in a citrus grove, and the Hilton Odawara Resort & Spa.
(3) Gastronomic Plan
An abundance of fresh fish is caught each season in the fishing grounds of Sagami Bay. Experience morning fishing in Sagami Bay and enjoy Japanese cuisine prepared with ingredients caught in the bay. The restaurant is located in the Former Residence of Gokichi Matsumoto, built about 100 years ago and designated as a historical landmark by Odawara City. Enjoy the gastronomic delights of Odawara in a space steeped in the history of Japan. Overnight accommodation will be provided at Hilton Odawara Resort & Spa.
Both of these have their roots in China, but toward the end of the Edo period, these cultures fused together to become leading forms of traditional culture in Japan. For the first time in Japan, the Japanese cultural experience of "Japanese Bonsai and Sencha Tea Experience: Pastime of the Literati" has been realized as a tourism revival program with novel high-value-added content. The cultural figures (bunjin) of the late Edo period lived in style, enjoying poetry, literature, calligraphy, painting, and bonsai.
On the first day, at Jogenji Temple of the Soto sect of Buddhism, the temple gate of which was constructed in 1777, participants can become bunjin themselves and drink sencha tea prepared by the successor of the Baisaryu Sencha tea school. In the afternoon, they will attend a lecture on the appeal of bonsai and ways to enjoy the hobby from a bonsai master with extensive experience, and try their hand at caring for bonsai themselves. Participants will experience the chic, elegant world of the literati of the time, while deepening their understanding of Japanese culture. On the second day, participants will visit one of Japan's leading bonsai gardens in Nagoya City to see the best of Japanese bonsai, including introductions and explanations of famous bonsai trees and high-end bonsai pots. This will be followed by a garden visit to chat with a private bonsai enthusiast. Finally, participants will visit a progressive bonsai garden to further appreciate bonsai and try their hand planting in bonsai pots. On the third day, visitors will depart for various destinations. (Optional) Visit a workshop making Tokoname-ware ceramics, one of the Six Ancient Kilns of Japan. Meet the potters and shop for high-end bonsai pots.
Special tour of the repair of National Treasure Buddhist statues, and explanatory session on protection of cultural properties
Shin-Yakushi-ji Temple, founded 1,300 years ago, is one of the leading temples of Nara. It holds three national treasures in its collection and has close ties to Todai-ji Temple, famous for its Great Buddha of Nara.
Making the most of the opportunity of the two-year restoration of the Seated Wooden Statue of Yakushi Nyorai at Shin-Yakushi-ji Temple, a special visit will be made available to observe the restoration of this statue and other Buddha statues, which are Important Cultural Properties usually not open to the public. A lecture will be given on the protection and restoration of cultural properties, in which participants will learn the significance of passing down cultural properties in Japan to future generations as well as current efforts to do so.
Three packages will allow visitors to experience all the charms of Saga Prefecture, centered on a premium experience watching an official soccer match of the Sagan Tosu club, based in the city of Tosu in Saga Prefecture.
(1) Saga Prefecture Tour x Sagan Tosu Official Game Viewing Ticket
In addition to the unique Sagan Tosu game-watching experience, enjoy the best of Saga with a combination of content unique to Saga, such as Tosu Premium Outlets, activities in Yobuko, the Saga International Balloon Fiesta, and a special glamping experience.
(2) Sagan Tosu hospitality seats
A hospitality experience package for official Sagan Tosu games. Enjoy a premium game-watching experience not available anywhere else, including an exclusive lounge where visitors can enjoy food and beverages made with local produce from Saga Prefecture, activities such as an on-pitch walk after the game, and original merchandise souvenirs.
(3) Ticket sales with souvenirs
Certain tickets will be accompanied by specialty products from Saga Prefecture. Tickets not including souvenirs are also available.
MEGURU Project 2023, a project to create premium events commemorating the 170th anniversary of Commodore Perry's arrival in Japan and the end of the Tokugawa Shogunate
Located in Uraga in the city of Yokosuka, the Uraga Dock is one of only five remaining brick dry docks in the world, and the only one in Japan. Held at a precious heritage site not usually open to the public, this special event will allow visitors to experience the end of the Tokugawa Shogunate in the late 1860s.
The city of Yokosuka has a proud history of contributing to the opening of Japan to the outside world and to Japan’s modernization. This event takes visitors back in time to the end of the shogunate and the opening of Japan, with a spectacular show unveiling a story full of the passionate undertones of the shogunate's end, complete with costumes that give a sense of the atmosphere at the time.
With the opening of Japan to the West, Yokosuka was among the first places to be introduced to Western culture. It became the birthplace of jazz in Japan, and a unique live jazz event will be held there to honor that history. After the opening of Japan to the West, cutting-edge technologies of the time, such as civil engineering, construction, and communication technologies, were introduced via Yokosuka. The city has since been home to many research institutes and state-of-the-art Japanese technologies. This program includes exclusive tourism content combining modern advanced technology such as drones with the end of the shogunate.
During the Lunar New Year period, when demand for inbound tourism increases, as our first initiative we will add value to highly special experience-based content at Lake Toya in Shikotsu-Toya National Park, which is almost like a living volcano museum.
Built around the idea of Japanese fireworks, which are known to be delicate and highly artistic, local efforts to spur tourism will include: (1) A "making replica fireworks" workshop taught by fireworks experts; (2) "Fireworks production facility tour & launch site tour" led by fireworks expert guides; (3) "Special fireworks viewing space & fireworks lighting ceremony experience" in an area generally off-limits to the public; (4) setting-up of a dedicated food section; (5) a "town-walking rally"; and more. Visitors are encouraged to take advantage of this opportunity to enjoy precious experiences that are rarely available.
Matsushima, one of the three most scenic spots in Japan, has been a sacred place since ancient times. Zuigan-ji Temple, a National Treasure in a rich natural setting, was the family temple of the Date clan of samurai, and was rebuilt in 1609 by Masamune Date, the founder of the Sendai Domain. The majestic temple building, symbolic of the culture of the Momoyama era (1568–1600), is an inspiring sight to behold. A center of both faith and tourism for many years, Zuigan-ji Temple embodies Lord Masamune Date's long-held aspirations for "peace for the land and safety for its people."
This Special Autumn Night Visit is a rare opportunity to visit Zuigan-ji Temple at night to experience the temple as a mystical space of light and sound.
The front garden of the main hall will be illuminated by "dynamic" lighting, expressing the nature, history, and culture of both Matsushima and Zuigan-ji Temple. The temple grounds will be decorated with "still" lighting, creating an ethereal space among the shadows of the trees and the cultural heritage buildings. The lighting is designed to give visitors a sense of history and tradition, while also casting Zuigan-ji Temple in a new light. Visitors are sure to find the temple a place of lifelong memories and a sacred place of prayer. Zuigan-ji Temple awaits your visit.
World Cultural Heritage sites account for over half of Japan’s top 20 most popular destinations among overseas visitors. The top events at each World Heritage site will be presented in series format throughout the second half of the year, with special openings and tours to be held at multiple World Heritage sites.
> August: (1) Nara To-kae Festival; (2) Atomic Bomb Dome Floating Lanterns: Messages for Peace Event
> September: (3) Jomon Festival, Northern Tohoku
> October: (4) Nijo Castle events; (5) Miare Festival at Munakata Taisha Shrine
> November: (6) Shirakawa Village Water Discharge Drill; (7) Shurijo Castle Festival
> December: (8) Himeji Castle Illumination
> January: (9) World Cultural Heritage Cherry Blossom Relay
> February: (10) Oto Matsuri Festival, Kamikura Shrine; (11) Mozu Kofun Group events; (12) Iwami Ginzan Silver Mine & Iwami Kagura events (throughout the year).
60 spots will be set up at various World Heritage sites, and stamp rallies previously held for Japanese tourists will be recreated with a focus on inbound tourists.