World-class high value-added wellness tourism with Zen and sustainable wellbeing content - Creating economic stimulation by inviting world-class wellness experts and sharing the results with the world through field studies -
Establishment of a special wellness experience program in the mecca of Zen (Eihei-ji Temple) including: special experience programs of tea ceremony and flower arrangement, which have not been held before, at Eihei-ji Temple for high value-added visitors; a new fusion menu of shojin vegetarian cuisine provided by a top chef from the shukubo monk lodging of Eihei-ji Temple, and fermentation culture by Japanese sake breweries (Kokuryu and Hakuryu); and a special Zen experience that has garnered the attention of business executives around the world in an area of Eihei-ji Temple, the origin of Soto Zen Buddhist founder Dogen Zenji, that is not yet open to the public.
Field studies by world-class wellness experts: Key members of the Global Wellness Institute, known as the Davos Forum of the wellness industry, were invited to Japan for the first time to conduct monitoring field trips and obtain public opinion, led by world-class wellness experts. The results will be shared by the world-class wellness experts through social media.
Department stores & local appeal for tourists visiting Japan - Limited sale of local specialties and special experiences for tourists from overseas -
From Hokkaido in the North to Kyushu in the South, eleven department stores across the country will provide guests visiting Japan with a unique and specially prepared local experience.
The events will be held across the country on a rolling basis from December, when department stores in Japan are at their busiest, through February, when the Chinese New Year holiday is celebrated in East Asian countries.
(1) Sales event: Traditional crafts, agricultural and marine products, processed products, famous confections, sake, and other products that are the pride of the region will be on sale, featuring promotions such as originally developed products, limited quantities, limited time only sales, and demonstration of craftsmanship.
(2) Special experience events: In addition to kimono dressing and rickshaw rides, there will also be harvesting experiences, factory tours, and interactions with producers related to the products in (1) above.
During the event period, participating stores will enhance foreign-language signage and deploy interpreter staff to ensure that guests visiting Japan can fully appreciate the area, its products, and department stores.
A luxury content project tieing the next 100 years to the previous 400 years of Narai-juku history, and bringing a "Hare to Ke" experience of special occasions and the everyday to life through Kiso lacquerware
A Wedding! Celebrate this special occasion in the 400-year-old inn town of Narai-juku.
Join us in celebrating a wedding in Narai-juku, a place that has remained unchanged for 400 years.
Change into a kimono and experience a simulation of an Edo period bridal procession and ceremony as an attendant. Experience a space and time as if you were transported back in time 400 years ago.
The wedding banquet meal will be served on Kiso lacquerware, using a wide selection of local products such as ingredients produced nearby and local sake. The meal will be decorated with items created through the daily activities of the region's craftsmen, merchants, and residents. In addition, a professional photographer will take pictures of you in kimono against the backdrop of the Narai-juku townscape and surrounding mountains. The photographic data will also be gifted to the participants, so that they can take it home as a memento of their visit.
Exploring the Hidden Valley Town Narai-juku and Kiso Hirasawa
Walk with a guide from Kiso Hirasawa, where lacquer culture has continued since the Edo period, to Narai-juku, which abounds with historical charm.
In the lacquer town of Hirasawa, participants will visit the workplace of the lacquer craftsmen who produced the lacquerware used for the meals during the wedding.
We hope this experience will allow participants to appreciate how the daily handiwork of our craftsmen (ke no hi) creates what adorns special occasions (hare no hi) like weddings.
Project to create a yohai worship tour of the god Fuji-no-kami for a special experience of one of Japan's most popular spiritual sites of Tokugawa Ieyasu and Mt. Fuji.
Shizuoka City in Shizuoka Prefecture is easily accessible from major metropolitan areas such as Tokyo, Nagoya, and Osaka. It is an area of unparalleled wilderness, with 3,000-meter-high mountains to the North and Japan's deepest ocean to the South.
The mild climate and comfortable living environment in Shizuoka have also nurtured a unique culture over Japan's history. The region is in close proximity to one of Japan's most iconic landmarks, Mt. Fuji, and famous scenic spots that overlook the majestic Mt. Fuji include the picturesque Nihondaira, as well as Miho-no-Matsubara, which is registered as a component of UNESCO's World Heritage Site "Fujisan, sacred place and source of artistic inspiration."
The proposed tour will allow visitors to experience Japan's traditional historical culture while taking in the majesty and ever-changing appearance of Mt. Fuji visually. The tour will include a special visit to the gleaming Kunouzan Toshogu Shrine, a National Treasure and the resting place of Tokugawa Ieyasu, who laid the foundations for the peaceful Edo period spanning from the 1600s through to the late 1800s, and Shizuoka Sengen Shrine, a national Important Cultural Property that boasts lacquered walls throughout. Participants can visit sacred areas normally closed to tourists and gain a profound experience of the essence of the historical culture of Japan.
The overnight tour also offers visitors the opportunity to enjoy the night view of Mt. Fuji, traditional Japanese performing arts such as dance and shamisen, and gastronomic delights unique to Shizuoka.
Enjoy a special and luxurious time, immersing yourself in the Shizuoka experiences with all five senses and taking in the grandeur of Mt. Fuji and its unique history, culture, and climate.
This tour will offer content unique to Asakusa, the unparalleled mecca of popular performing arts. The entire Asakusa area will be transformed into a theme park where visitors can tour, experience, eat, experience Japanese culture, and see plays while also discovering the charms and way of life of oiran (high ranking Japanese courtesans), which still is a subject of fascination around the world.
All participants will be able to experience and discover how the oiran culture continues to live on in the modern age and learn about Japanese culture in a way that is fun, profound, and awe-inspiring.
There are three types of premium tours on offer.
Plan A: Rakugo
Plan B: Non-verbal performance
Plan C: Popular theater performance
"A Deeper Look into Asakusa ~Discovering the Mysterious Lives of Oiran~" will offer a special experience for all visitors interested in oiran culture and Japanese culture for both men and women alike (kimono dressing, makeup, etc.), alongside the performers of the various forms of entertainment (Rakugo artist, non-verbal performer, popular theater performer).
A G7 Summit experience where participants can feel like a G7 leader and experience a scenic excursion to the Ise-Shima National Park where they can enjoy the culture and traditional performing arts of ama divers.
Shima City is one of only four locations in Japan to have hosted a G7 summit, and this year the city hosted the G7 Transport Ministers' Meeting in Ise-Shima. The city is known for its beautiful natural environment and was the reason it was selected to host the previous event. The entire city is designated as Ise-Shima National Park, and it is known throughout Japan as a place where nature and people coexist in beautiful harmony. Shima is known as a miketsukuni, one of three regions that have made offerings of regional foods to the Imperial family and the Imperial Court since ancient times. The region is deeply rooted in various traditional food cultures, including that of ama diversregion. The special G7 summit experience makes the most of these valuable resources unique to Shima, including: a dinner menu inspired by the summit at the facility where the summit was held; a tour of the memorial museum exhibiting the round tables and chairs used at the summit; and a guided tour of the observation deck overlooking Kashikojima, where the summit was held. The program will also offer a scenic excursion that includes an exquisite lunch prepared by working ama divers in a special zone of the national park, where visitors can try out ingredients local to Shima. There will also be a special performance of a traditional puppet show, designated as a National Important Intangible Folk Cultural Property.
A wellness tourism program with medical cuisines and hot springs in the ancient Tamatsukuri Onsen, including a special agate excavation and magatama crafting experience to appreciate the jewels that were presented to the imperial court
A history expert and a stratigraphy expert will lead participants on a trek around the Tamatsukuri Onsen area, guiding them through the birthplace of the magatama jewel culture that has developed since the Yayoi period. This program will include the following special experiences:
(1) Special public opening of the mining sites at Mt. Kasenzan, where agate was excavated. Here, participants can experience the excavation of red agate from the 200 mining sites and a private agate workshop. Agate was the mineral used to make magatama, which was presented to the imperial family at places like Izumo Taisha Grand Shrine.
(2) Private use of the large public bath and convention hall at Tamatsukuri Onsen Yuyu, which is also the information hub about Tamatsukuri Onsen. Participants will receive spa care from inside and out with beautifying hot springs and medicinal cuisine, as well as enjoy a semi-exclusive performance of Izumo Kagura with other foreign guests, but not open to the the public.
(3) At inns in the Tamatsukuri Onsen area: Meals using various pieces of Fujina-yaki pottery, which was loved all over the world in the Meiji and Taisho periods; local cuisine using chopsticks from the birthplace of Japanese chopstick culture; and a chance to paint pottery at a local studio.
Project for an event to convey the appeal of "Hasami crafts (manufacturing industry)/tourism (sightseeing)" through the charm of the artisans, factories, scenery, and history of "Hasami Ware," which has adorned the tables of the common people for 400 years
This project comprises a "Hasami craft tourism" area tour to pass down the story of Hasami ware's 400-year history using "Hasami craft tourism industry" resources such as interaction with Hasami ware artisans, a climbing kiln, quarry, and other historical sites, and tunnel kilns, pad-printing machines, and other factory scenery. Drawing inspiration from the characteristic division of labor during the crafting process of Hasami ware, participants will tour several spots where steps essential to the production process are carried out, such as mold shops, material shops, kilns, and trading houses, before creating their own original piece of Hasami ware.
By creating content with a new angle on artisan handwork, ceramic industry worksites, and historical sites, none of which were intended for visitors to see, and by enhancing the appeal to inbound tourists, the aim is to raise awareness of Hasami ware and increase related consumption unit prices. More than merely a sales event, this event incorporates a variety of elements that have shaped the history of Hasami ware, including agriculture, culture, and ceramics, with the aim of generating fans of Hasami in Japan and abroad.
First time in Japan? Try extreme cold at minus 20 degrees Celsius! Experience Lake Toro on ice as Kushiro Wetland's largest lake completely freezes over. AT-style premium glamping experience! National Park creates new tourism by using the lake at night
A rare, day-use glamping experience on a frozen lake with abundant natural beauty in a National Park and Ramsar Convention site. This new activity, which can only be experienced on the completely frozen lake during the extreme cold of winter, will make its worldwide debut on Lake Toro.
The site is located in a special National Park zone. Participants will enjoy food that makes use of local ingredients from the town of Shibecha, one of Japan’s leading dairy towns, while also incorporating Ainu culture.
Special attention will also be paid to the glamping facilities, creating a unique evening spent in the tranquility of this magnificent natural setting, gazing at a bonfire atop a completely frozen lake.
*Please note that the steam locomotive ride is not included in the tour.
Limited-time-only outdoor performance of Takachiho Night Kagura folk dances upon the stage of legend
Takachiho Kagura folk dances performed on the kagura stage in the precincts of Takachiho Shrine can be seen every night, but for a limited time only, the promenade will be lit up and a special stage will be set up at Amano Yasukawara, which is normally closed at night, for a special performance of nighttime kagura. Prior to the evening kagura performance, there will be an exclusive night visit to Amanoiwato Shrine after the gates are closed. Takachiho Kagura, a nationally designated Important Cultural Property that has been passed down from generation to generation in the villages of Takachiho, will be recreated on the stage of Amano Yasukawara, a place where mythology tells of a gathering of countless gods, and visitors can appreciate ethereal folk dancing that emerges from the pitch-black night.